Which of the following statements regarding billboards is MOST accurate?
A. Billboards offer opportunities for lengthy advertising copy.
B. Billboards are not a good supplemental reinforcement for well-known products.
C. Billboards are well-suited for pioneering advertising.
D. Billboard sites depend on traffic patterns and sight lines.
E. Billboards are often too expensive for small local firms and are better suited for national campaigns.
Answer: D
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