Advertising MCQ
Advertising
A earcher asked Kelly, as a subscriber to Fitness magazine, which ads she remembered seeing in the most recent issue. Then Kelly was asked questions about the content and appearance of the ads she remembered. The researcher was using to test the effectiveness of ads in the magazine.
A earcher asked Kelly, as a subscriber to Fitness magazine, which ads she remembered seeing in the most recent issue. Then Kelly was asked questions about the content and appearance of the ads she remembered. The researcher was using to test the effectiveness of ads in the magazine.
A earcher asked Kelly, as a subscriber to Fitness magazine, which ads she remembered seeing in the most recent issue. Then Kelly was asked questions about the content and appearance of the ads she remembered. The researcher was using to test the effectiveness of ads in the magazine.
A. inquiry testing
B. concept testing
C. portfolio testing
D. aided recall
E. unaided recall
Answer: E
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